Showing posts with label Black and White Cookies. Show all posts
Showing posts with label Black and White Cookies. Show all posts

Monday, February 2, 2009

Me Like Cookies...


The Results of the Cookie Survey are in and while there are some surprises, I think we can all guess that the chocolate chip cookie was the all time favorite.



I think there are so many variations of this cookie than we can even count. Yes, Mrs. Fields, and Famous Amos had it right, America has a love affair with the chocolate chip cookie ever since Ruth Wakefield invented the cookie in 1924.

Ruth was a dietician and she lectured on foods, and then she and her husband bought the Toll House Inn. She was making her famous butter cookies and the recipe called for Baker's Chocolate. She had run out and only had a semi-sweet chocolate bar instead. She chopped it up and put it in the batter. It didn't melt completely, but it became soft.

The word of these delicious cookies spread. Ruth struck a deal with the Nestle's company allowing them to print her recipe on every bag of cookies and in exchange, she received a lifetime supply of chocolate chips. Remember, this was in the day before attorneys, publists, and agents.

Today, if that deal were struck, she'd get a licensing fee, royalties, rights to the tee shirts, etc...

Poor, poor Ruth!!!! She should have been rich, rich, Ruth!!!!!

The Oreo cookie was introduced in 1912 by the Nabisco Company. It was a very simple design, a dab or cream between two chocolate disks. From 1912 to 1975, the Oreo was virtually unchanged. In 1975, Nabisco introduced the Double Stuf version, the first significant change.

Then Halloween and Christmas Oreos were introduced, Flavored Oreos, Chocolate Covered Oreos, Vanilla Oreos, and Mini Oreos have followed.


No one is sure how the Oreo got its name. Some suggested it was from the Spanish word for gold (oro), since the first package features a lot of gold on it. Some thought it was from the two O's represeting the chocolate sides, and re for the cream. There are other theories as well.

There have been over 362 Oreos sold since 1912 making it the most popular (according to Nabisco, but not our survey) in America.

Peanut Butter Cookies have been attributed to George Washington Carver, an African-American botanist who promoted the peanut crop using it to replace the cotton crop. He wrote several recipes using peanuts, among them were three recipes for cookies, calling for the peanuts to be chopped up into the cookies. In 1931, Pillsbury's Balanced Recipes, listed a recipe for peanut butter cookies and the tradional fork tine marks were including in the directions.


Oatmeal Cookies appeared in the late 1800's. The largest consumption of oatmeal in the United States is in the form of a cookie. We even celebrate National Oatmeal Cookie Day on April 30.
The first recipe for Oatmeal Cookies appears in Fannie Merritt Farmer's Boston Cooking School Cookbook in 1896. In 1906, the QUaker Oat Company put a recipe for Oatmeal Cookies on their packaging bringing it into the mainstream.


The Shortbread Cookie made it's debut in Scotland in Medievel times. It was probably because butter was a staple ingredient as a result of the dairy farming industry. The first known recipe can be traced back to Elizabethan times. It is defined as a "biscuit rich in butter", eaten primarily during Christmas and New Years. It migrated across the ocean, where we Americans enjoy it everyday, although some of the best shortbread cookies are imports from England, known as Walker Shotbread Cookies


As for the something else, there are millions of cookie recipes out there, and thousands of cookies sold in stores throughout the country. I myself fell into the"other" category when I voted as my favorite cookie is a Pepperidge Farm Tahiti (coconut and chocolate, laced with butter), but that was before I baked up all those ketchup cookies :)





Here is the breakdown of our cookie survey, when asked to name their favorite cookie,
5% voted for Oreos, 44% voted for Chocolate Chips, 10% voted for Oatmeal, 11% voted for peanut butter, 16% for shortbread and 11% for something else...you are what you eat

Sunday, January 25, 2009

Is it a Half Moon or a Black and White??????



I grew up in New York City, in Brooklyn in fact, in the era of Ebinger’s Bakery, and a host of other German neighborhood bakeries. I remember walking to the corner of Warwick and Fulton Streets as a kid to get a black and white cookie from the bakery whose name I can no longer remember (okay, so I am middle aged and can’t remember a thing.)

When we moved to upstate New York in the early eighties, there was a thriving bakery called Hemstrought’s that made what is known in upstate New York as the Half Moon. Now, I like Half Moons, they’re okay, but they are not the Black and White Cookies that I grew up with. The differences are subtle perhaps, but they are there.

The Black and White Cookie that I grew up with had a smooth icing, not the fondant used to decorate cakes but a poured fondant aka European fondant , the Half Moon doesn’t (it’s icing is more like a mock butter cream).

The Black and White Cookie is a little thinner so you really appreciate the taste, the Half Moon a little more dough-y. The Half Moons produced by Hemstrought’s (now out of business) are now produced under a license to Holland Farms, in Yorkville.

The Black and White Cookie that I remember had a little lemon taste to it, I don’t get that taste from the Half Moons. That being said, I like them both, satisfying both my downstate and upstate halves.

As I have mentioned before, I belong to LinkIn, a great website for networking. I happened to run into the nicest kid (from where I am sitting, he is a kid) who is running The Black and White Cookie Company. We started to network, and I think I am now becoming as annoying to him, as I am to my own children. He’s adorable and he’s going places, and he makes a damn good Black and White Cookie. His name is Joshua Auerbach



and he is the President and CEO of the company. We started to chat and I asked him if he would mind if I did a post about his company here and he agreed. I moseyed over to his website and found the most beautiful array of Black and White Cookies (shown below is the original assortment that comes in a box of 12)


I asked him how he got into this business and he responded by saying that he was a long time fan of Black and White Cookies and noticed that there was no real presence outside of New York State where one could get a good black and white cookie.

In February of 2001, he registered the name blackandwhitecookies.com and the rest is history. He launched a temporary site and without any marketing or advertising, he began to receive e-mail after e-mail requesting the cookies from Native New Yorks, ex-New Yorkers, people who wish they were New Yorkers, you get the picture. The kid struck gold (okay, he struck Black and White.)

The company got the recipe from a German baker who had brought it to the United States more than 80 years ago (I wonder if it was the man in my neighborhood ☺) Joshua then spent more than 5 years perfecting the cookies so that they would be crisp on the edges, soft in the middle, and would have what I remember so well, that taste of lemon, not overpowering, just a perfect hint.

Not only that, they are all natural with no preservatives, nor corn syrup, and being the nice Jewish boy that he is, they are certified kosher…his parents must be kvelling (not bad for an Italian girl) okay, okay for those of you not in the know, it means his parents are about to burst a gut with pride, their son is the best, he will make some girl a nice husband, successful, cute, you get the picture!!!

Joshua has taken these cookies to the next level,

Check out the Holiday Cookies – simply, but elegant


they can be custom colored, custom flavored, and the design work is unbelievable. They have a host of corporate clients a mile long.


The cookies while designed for home eating 80 years ago, have made the transition into the corporate market and done it well.

Now, Joshua has begun to real move and shake the cookie world. He moved out of New York City to a more rent friendly city, Ithaca, New York, home of Cornell University. He opened a flagship store in Corning, New York, and is now looking at franchising the company. In fact, Joshua will be featured on Greg Gumble’s The Economic Report in early February, 2009 as a “Best New Franchise Concept for the 21st Century.”

I have to tell you, that as a former event planner, the uses for this cookie are limitless, from weddings,


I love the two tone hearts!!!!!


to baby showers, from bridal showers, to Bar Mitzvahs, to theme parties, I think you will be seeing these everywhere in days to come. Move over Mrs. Fields and Famous Amos, there is a new cookie kid on the block and he is a force to be reckoned with.



Watch this video clip that was shown on Channel 34 news in Binghamton

Joshua, you've done a great job with your cookies and we wish you lots of luck...

We'll tip our cookies to you...


Now for all my friends in Upstate New York, I still like my Half Moons, but
You can take the girl* out of Brooklyn, but you can’t take Brooklyn out of the girl…there is no contest!

* Okay, so not a girl, but should I really say, middle-aged broad – I’m trying to forget I’m not 30 anymore!! So I will bury myself in a box of Black and White Cookies and try to forget….

Valentine's Day is coming, don't forget to place your order asap. You can click on the link at the top of the right hand column...